Why should you start a blog for your small business?
Maybe you’ve read our recent post on whether you should have a business blog–oh, you haven’t? Well, that’s fine. But before proceeding you might want to read it to help you decide if you’re ready to start your own blog now. I’ll wait for you right here.
You’re back? Great!
So, you may have read our recent blog post about whether you should start a business blog. And you may have determined that you have the resources and readiness to start a blog now. Except maybe you, your boss, your partner, your investor or your dog needs more convincing.
After all, why would you allocate valuable resources to starting a blog?
Why Blogs are Great for Business.
Blogs are truly an indispensable tool for any growing small business. But in case you need more convincing, here are 3 reasons why you might want to start a blog today.
1. Become an Authority
By writing about what you know, your opinions or observations, and what you’re learning about your particular field, you start to become an industry thought leader. This helps build authority and foster trust.
People like to listen to and work with people who know what they’re doing. So writing a consistent and well-written blog is one of a few ways to prove your expertise and become an authority in your field.
2. Drive Traffic to Your Website
Rhetorical question: Do you want more website visitors? I’m pretty confident we all do. Getting people to visit your website is a great way to convert random people to prospective clients (or leads).
When you consistently write exceptional content on your blog, people who may not have known about you and your business can find you. This happens with the help of search engines like Google, Yahoo or Bing.
3. Improve SEO
Search Engine Optimization (SEO) is a strategic process that webmasters painstakingly endure to improve the visibility and rank of websites on search engines. There are so many aspects to SEO. And it can be very overwhelming. Except luckily for you, blogging is the one ultimate online activity that can greatly affect SEO.
Certainly, a search engine’s main goal is to deliver the best search results. One of the factors that search engines take into consideration is a website content’s quality and relevance. For that reason, consistently writing great blog content helps effectively improve your website’s SEO by having more searchable content about you and your business.
With dynamic content and searchable content, search engines are more likely to show your website as one of the top search results, as opposed to a static website.
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