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Start a Blog Today: 3 Important Reasons to Write a Blog

TaftAve Creative Lab

Why should you start a blog for your small business?

Maybe you’ve read our recent post on whether you should have a business blog–oh, you haven’t? Well, that’s fine. But before proceeding you might want to read it to help you decide if you’re ready to start your own blog now. I’ll wait for you right here.

You’re back? Great!

So, you may have read our recent blog post about whether you should start a business blog. And you may have determined that you have the resources and readiness to start a blog now. Except maybe you, your boss, your partner, your investor or your dog needs more convincing.

After all, why would you allocate valuable resources to starting a blog?

Why Blogs are Great for Business.

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Should Your Business Have a Blog NOW?

TaftAve Creative Lab: Should Your Business Have a Blog NOW?

Business blogs have been proving itself to be an indispensable marketing tool to grow your small business. More and more businesses are starting to acknowledge the power of blogs as a marketing tool. And rightfully so! According to Hubspot’s State of the Inbound 2014,

Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI (return of investment).

And while blogging in its truest form has since been overtaken by video content, blogs still remain the second most used media in every marketer’s arsenal.

So you might be starting to wonder if starting a blog for your business is a good idea. The short answer is a resounding “Yes!”.

It is most definitely, without a doubt, beneficial for businesses to start a blog. However, there are a few things you should consider before starting your own business blog.

Read through and answer the questions below to determine if you or your organization are equipped to start a blog now.

1. Do you have the resources?

There are many blogging platforms that will let you start a blog for free and these free options are usually good enough to get you and your small business started. Money, however is not the only resource needed to get an effective blog going. This means you will need at least one of three resources: time, budget or people. [Read more…] about Should Your Business Have a Blog NOW?

SMART Actionable Goals (Plus a FREE Downloadable Template)

TaftAve Creative Lab: Setting SMART Actionable Business Goals

What are SMART actionable goals and why are they crucial to your business?

It can be overwhelming trying to grow your small business. There are a lot of moving parts to running your own business. And this is why it’s important to set SMART actionable goals as soon as you can.

Use the SMART Actionable Goals Template to break your goals and objectives down to bite-sized, actionable tasks. Remember, your actionable tasks must be just as SMART as your goals. This template can help you make sure your tasks are specific, measurable, attainable, relevant and timely.  [Read more…] about SMART Actionable Goals (Plus a FREE Downloadable Template)