Business blogs have been proving itself to be an indispensable marketing tool to grow your small business. More and more businesses are starting to acknowledge the power of blogs as a marketing tool. And rightfully so! According to Hubspot’s State of the Inbound 2014,
Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI (return of investment).
And while blogging in its truest form has since been overtaken by video content, blogs still remain the second most used media in every marketer’s arsenal.
So you might be starting to wonder if starting a blog for your business is a good idea. The short answer is a resounding “Yes!”.
It is most definitely, without a doubt, beneficial for businesses to start a blog. However, there are a few things you should consider before starting your own business blog.
Read through and answer the questions below to determine if you or your organization are equipped to start a blog now.
1. Do you have the resources?
There are many blogging platforms that will let you start a blog for free and these free options are usually good enough to get you and your small business started. Money, however is not the only resource needed to get an effective blog going. This means you will need at least one of three resources: time, budget or people. [Read more…] about Should Your Business Have a Blog NOW?